Step Formula for Creating Perfect Personalized Logo Mats
If you've ever stepped into a large corporation's welcome area, you've probably been impressed by the sophisticated front desk and prominent logo. Corporations invest a lot of money to make a good first impression on their clients and consumers since we all know that first impressions are important.
Not every small business can afford a grand entrance, which is why custom logo mats are a great way to impress clients on a budget.
Logo mats not only look good, but they also help you sell more because of one thing: brand recognition.
The things that people see are remembered, even if it is subconsciously. However, if customers go to five different establishments in one day, they'll all start to look the same. One of the finest methods to stand out and boost brand memory is to use subtle visual cues. Entrance mats are also important for health and safety, therefore making your mats multifunctional is a no-brainer.
But there's a catch: you have to do it correctly. A low-quality entrance can destroy a reputation just as effectively as a high-quality one can enhance it. So, here's how to make sure your customized logo mats are promoting your company correctly.
1. Maintain a tidy environment.
If you queued up to view the Mona Lisa at the Louvre and it was covered in dust, you wouldn't be very impressed! Everything that displays your company's branding should be spotless for the same reason.
Follow the manufacturer's directions and learn how to properly care for your branded logo mat. If your mat doesn't come with cleaning instructions, look for one that does.
2. Maintain a sense of refinement…or don't.
If you're running a luxury hotel or a nail salon, you'll want to keep things classy, but if you're a children's entertainment, you'll want to have some fun.
The tone that best represents your brand is the most critical to use. If you're ordering items, you should already have a sense of your brand's tone. If not, now is the time to pause and complete your homework.
Customers' perceptions of you can be harmed by tone-deaf or off-brand promotional materials, which is why we've put together this advice!
3. Put your money where your mouth is.
You must also ensure that your branded logo mat is of great quality, to begin with, in addition to maintaining it on-brand. A cheap, tacky entry mat isn't going to help you much unless you're looking for a cheap, tacky aesthetic.
While it may be tempting to choose the cheapest mat available, spending a little more on a higher-quality mat will save you money in the long run on maintenance and repair.
4. Double-check it.
If a logo mat isn't entirely functional, it's not worth its weight in gold. A doormat with a witty remark that trips someone up will not make a good first impression, and a branded doormat surrounded by water would not appear very convincing.
Make your customized mat highly absorbent and set it into a well if it'll be in the entryway. Give it a low profile and stepped edges if it's in the center of a hallway.
What 'works' depends entirely on your specific brief, but if you're unsure, one of our matting specialists will gladly assist you.
5. Include a memorable tagline.
Thousands of logos are seen every day, so unless yours is extremely interesting, you may need something more to accompany it.
A statement that is surprising, hilarious, or controversial can go a long way. You've already defeated the bulk of other logos they've seen that day if you can hold a customer's attention for even a half-second.
6. Make the most of your resources.
It's not a good idea to advertise a steakhouse at a vegan convention, and there are plenty of other places where your brand will be out of place. It isn't necessarily a negative thing. You'd be a mug if you were everyone's tea.
As a result, consider your placement wisely and ensure that the folks you're drawing to your brand are those who would benefit from your offerings. More conversions = more sales with the right consumers.
7. Proudly display it
A branded logo mat out the rear of the staff area will not enhance your conversions; just like that steakhouse isn't receiving any business. Make sure your mat is prominently displayed where it will be seen by the greatest amount of potential clients.
After all, why hide a useful, high-quality, on-brand, completely functional, and spotless mat with a memorable slogan?
Your unique logo or artwork is digitally printed in high resolution photographic quality on Classic Impressions HD Logo Mats, which will help in promoting your business